Dan Cavanaugh, President and CEO
As more and more companies turn to 3PLs to deliver massive loads of various items to keep up with the skyrocketing consumer demand, they face the challenge of continually pivoting and adjusting their operations to adapt to consumers’ fluctuating behavioral patterns. But, among a multitude of challenges, warehouse management emerges as the most pressing issue. Moreover, what has added fuel to the fire is the fallout of the pandemic that led to rush-buying and stock-outs on numerous goods under specific categories while leading to an overstock in some others, thereby exposing some serious fault lines in the warehouse management space. So, to say that keeping up with the situation has been challenging for warehouse management solution providers would surely be an understatement.
As a direct result of this warehouse management crisis, companies have been seeking novel ways to rethink inventory management approaches for better inventory accuracy in warehouses and keep forward-pick areas slotted effectively. Amid this scenario, where most warehouse management solution providers are still at the drawing-board stage, Wolin Design Group’s (WDG) proven comprehensive cloud-based warehouse management system make them the go-to solution provider for 3PLs of all sizes with demanding warehouse and transportation needs.
“Armed with 25 years of industry expertise, we go beyond the basic capabilities of a WMS provider and augment our client’s warehouse management capabilities with our Da Vinci software, giving rise to more sophisticated and nuanced solutions to 3PL challenges,” states Dan Cavanaugh, President and CEO of WDG. Their proprietary warehouse management solution, Da Vinci, can be used for barcode scanning and pick & pack fulfillment, cross-docking, inventory management, order management, yard management and transportation management, among others.
The DaVinci system is built on a robust open API, enabling the company to integrate the dynamic software with various third-party e-commerce platforms, including Amazon, Shopify, and more. As a result, Da Vinci enables e-commerce distribution centers to handle massive order volumes effortlessly. With the dramatic rise in the demand for e-commerce distribution amidst the pandemic, Da Vinci has enabled customers to handle five to ten times their pre-pandemic order volumes.
At the same time, using a unique feature called document mapping, DaVinci automatically maps shipping documents needed by 3PL service providers for retail companies while shipping items to Home Depot or Costco to a point where the 3PL provider doesn’t even have to spend a second’s thought on documentation. Moreover, since onboarding new customers is also one of the most essential factors for the growth of 3PL providers, Da Vinci’s flexible configuration settings allow customers to onboard new retail clients effortlessly without any customizations or modifications, allowing them to save time, money, and energy.
In addition to robust WMS and transportation management systems, Da Vinci also boasts of one of the most comprehensive 3PL billing engines in the industry. It allows clients to gain an in-depth insight into the expenses associated with different projects, helping them achieve a greater return on their investment in partnering with WDG.
Walking Hand-in-Hand with Customers
It is not only an impressive roster of solutions that WDG can take pride in. The company also focuses on a long-term partnership strategy, working closely with their clients every step of the way through implementation and post-go-live with their customer success business model.
They try to avoid traditional waterfall methods when it comes to onboarding clients. Rather than just following the ‘design, build, test, deploy, and optimize’ approach, they gauge the client’s requirements with an in-depth look into their operations. Only after gaining complete know-how of the client’s requirements the deployment model backed by an agile methodology comes into play. During the implementation process—the company’s project managers and specialists collaborate with customers every step of the way to configure their WMS accordingly. Henceforth, the highly innovative team of experts at WDG goes through a build and a test phase, clasping their hands with the customer’s and ensuring everything functions as intended.
Armed with 25 years of industry expertise, we go beyond the basic capabilities of a WMS provider and augment our client’s warehouse management capabilities with our Da Vinci software, giving rise to more sophisticated and nuanced solutions to 3PL challenges
WDG maintains an executive-level partnership with its clients. Therefore, depending on their clients’ needs, they schedule a monthly or quarterly call with the client to devise future plans, projections, and the roadmap along with them. “We also take pride in our customer success model, which is the follow-up after a customer goes live with their product. Our customer success managers act as the customer’s advocate within WDG to steer them toward the best possible outcome,” remarks Cavanaugh.
The Competitive Edge
The tremendous flexibility inherent in the Da Vinci WMS and its ease of deployment has helped 3PL providers of varying sizes address their supply chain management issues and has helped WDG win clients in competition with the Tier 1 industry behemoths. Cavanaugh recalls an instance where the company fulfilled extraordinarily sophisticated and complex warehouse management challenges for a 3PL provider of an e-commerce-based retail clothing line. Having previously worked with one of WDG’s competitors, the client was highly dissatisfied as their WMS couldn’t handle all their requirements.
But after switching to DaVinci, the customer was able to handle order volumes that increased tenfold over the year with advanced waving, cartonization, and cart picking features. WDG’s unique configurable approach was really integral in helping the customer bring on those additional client accounts quickly and easily that allowed them to grow their business over the course of 2020.
WDG also understands the importance of peak e-commerce shopping days like Black Friday and Cyber Monday. Therefore, ahead of this peak period, the company partnered with its customers, presenting advanced waving/picking techniques to handle the increased volumes, while also ensuring there would not be any downtime during this critical time period. “Also, thanks to our elastic cloud architecture, the platform could readily handle massive spikes in order volumes that were sevenfold the regular daily volumes with the same level of system performance,” states Cavanaugh.
As WDG takes pride in its history of soliciting customer feedback in order to improve Da Vinci, the company continues to take input to add more updated features into its future product roadmap, compounding diverse insights from various clients. With one of their current customers, WDG is building on their expertise in the retail sector and have added several advanced features to the WMS. This is allowing Da Vinci to successfully be implemented in a nearly million square foot warehouse with advanced material handling requirements.
Additionally, the company is planning to introduce a customer product forum for aggregating useful customer insights and a comprehensive online video training library that will benefit a broader section of WDG’s customer base. They are also adding enhanced labor management metric tracking, along with other novel features for e-commerce customers. “What’s more, we will steadfastly increase the rate of implementing insightful analytics to further optimize our clients’ order handling capabilities while continue improving our discrete order picking competencies for e-commerce platforms,” concludes Cavanaugh.